Modular Onboarding and PLG Rollout for Classeh EdTech Platform
EdTech / PLG Strategy / Customer Success
About
We helped scale Classeh’s LMS platform by implementing modular onboarding, PLG strategies, and streamlined education touchpoints—allowing 3.7K schools to adopt multiple features faster with lower support effort.
Challenge
Schools only used a fraction of the LMS. Onboarding was complex, and sales-led conversion couldn't scale. Most prospects couldn’t see the full value quickly.
Solution
We used the JTBD framework to map user goals, introduced a 5-min self-serve onboarding flow, launched a 1-month free trial with CS support, and tracked key metrics to optimize adoption.
Results
Our onboarding and PLG improvements unlocked organic scale and long-term engagement across a highly diverse, multi-city user base.
+3.7K
Schools in 212 Cities
+35%
Feature Activation in 30 Days
–68%
Customer Support Cost
The PLG rollout was a game-changer for our team. Our schools discovered value faster, and our CS team became way more efficient.
Amir Gilanpour
CEO, Classeh
